User Acquisition Manager (Casual Gaming)

LocationBerlin, Germany

LanguageGerman

TypeFull-time

ModeOn-site

Pay€60,000 – €80,000 & VSOPs

About the role

Flikk is an AI entertainment app: personalised videos, games, and comics, all in one place. You would own paid acquisition for Flikk end to end.

Bring our current unprofitable test spend of €25,000 per month to scale. We aim for a 10x this year. Your performance defines the scale.

Having experience with growing a mobile casual game.

Having experience with growing a mobile casual game, and knowing the tricks that make it profitable, can be very helpful.

Focus: Own Google UAC and AppLovin (Axon), where most of the spend sits today. Strategy, setup, budget, daily optimisation. Whether that is still where it sits in six months is your call to make.
Focus: Direct creative as a system: volume, structured tests, and an honest read on which format (video, game, or comic) is doing the acquiring.
Work directly with product on what happens after the install, because a good campaign into a bad first session is burnt money.
Run Facebook, TikTok, and DSPs alongside them, and decide which of them has earned more budget.
Keep attribution honest: MMP and event setup, and a working suspicion of any dashboard that only brings good news.

An in-house AI video and playable pipeline that produces creative at volume. You set the test plan and direct the output. You are not queueing behind an agency or cutting the ads yourself.
A UA Creative Producer providing specific assets to test: AI generated and real UGC.
Full data access: via Adjust, Metabase, our D0 ROAS forecasting model, or through our connected Claude AI chat.

Experience of running and scaling paid app acquisition budgets you controlled yourself, without exploding CACs.
Hands-on with Google UAC and AppLovin. You know how they behave when you change something, not just where the buttons are.
You get into the data yourself. You know exactly what you need to perform.
You can design a test that answers a question, and accept the answer when it is not the one you wanted.

Mobile UA with an MMP: AppsFlyer, Adjust, or similar.
DSP and programmatic buying beyond the self-serve platforms.
You have taken a channel from the first euro to a large daily spend.
Experience growing mobile games or rewarded apps, where retention is the driver.

Attractive VSOP options. If you create the growth, you should share in it.
Budget authority and a short decision chain. Work directly with the founders: no committee, no quarterly planning ritual to get a test live.
A profitable company, with a leadership team that has built and sold a similar product before.
Room above you. Build the results and eventually the team, and this role becomes Head of Growth. We believe in personal growth and opportunity.
EGYM Wellpass: gyms, pools, and studios across Germany.
On- and offsites, so team culture and fun don't fall by the wayside.

No cover letter template, no portal, no six-stage funnel. Write to us, tell us what you have built, and we will come back to you.